Embodying the determination and perseverance of Malaysia’s national flower, OSRAM Opto Semiconductors blazed a trail of its own by opening the world’s most advanced, 6-inch wafer LED chip production facility in Kulim! Prio acted as a full-service event agency with international standards and made the high-tech factory opening a reality. Journalists had a chance to keep confirmed interview appointments beforehand and spent a delightful evening enjoying high-quality catering at the legendary Suffolk House.
On the day of the factory presentation, we digitized the opening ceremony and replaced the ribbon-cutting and traditional key handover with contemporary iPad Iris scans. Guests from the international press, customer base, board and staff, as well as Malaysia’s Minister of Economy, Trade and Industry were thrilled with the launch. Suddenly the impressive LED wall opened up, clearing the way for a first look at and into the technological masterpiece!
A lovingly designed wall with hibiscus flower wishes serves as an ongoing, on-site reminder of the new LED chip factory’s energetic start. For us it was an internal expression of gratitude, terima kasih!