Osram Management Conference 2017
C‘est la vie
For the 4th time in a row, prio organized the Management Conference for top Osram managers as a full-service agency. Held in the global financial hub Singapore for the first time in 2017, it was hosted at the Shangri-La Hotel for a high-class take on conference standards. This meeting point for visions and reality proved the perfect setting for Osram’s strategically-oriented, high-profile event in 2018.
We paired local elements and locations such as the trendy “CÉ LA VI” rooftop bar and the award-winning “Gardens by the Bay” with a first-class supporting program, high-quality food, drinks and more at a dinner cruise across the Singapore River, for example. Participants had high praise for the event and gave it a Ø score of 1.56 (an “A”) for choice of location.
The prio event companion, a digital system, made it easier for participants to network amongst themselves and provided them with useful information about the conference and local surroundings. Attractively-designed marketplaces were discovered in a rotation process and rigid conference seating was replaced with comfortable swivel armchairs.
Prio chose topic-appropriate innovation cases such as “Autonomous driving” or “Smart Mobility Testbed” and presented them over the course of an afternoon in the “Gardens by the Bay” and Nanyang Technological University, for example, including high-quality lecture. The hand-picked innovation cases were an ideal fit for Singapore’s flair and, besides drawing many curious looks, proved a strong incentive to reserve a test drive. Survey results for event organization showed a Ø score of 1.32 (A+), which means a further boost for prio over last year. The event was a complete success.