OSRAM at EuroShop, 2017


A piece of broccoli. A lipstick. Even a belt. Anything and everything can be an experience. It is a question of the lighting, but also of communication.

At the trade show EuroShop 2017 we set up OSRAM as the expert, trendsetter, consultant of tomorrow to the retailer. In just 90 square meters you see architectural elements of a shopping mall and through the focused light technologies, different solutions are presented turning shopping into an experience. Together with OSRAM, prio created the claim “the future of retail”, which you see throughout, for the consumer as well as the entrepreneur/business/company.